Glossary
What is a Social Profile in Lead Data?
In lead discovery, a social profile is a public business social URL — such as LinkedIn, X, or Facebook — found on a company website and attached to an unlocked lead as an outreach channel.
Quick definition
In lead discovery, a social profile is a public business social URL — such as LinkedIn, X, or Facebook — found on a company website and attached to an unlocked lead as an outreach channel.
Why socials matter
Social profiles give teams alternate outreach paths and context about the brand, especially when email density is low on a site.
Related terms
Contact Signal
A contact signal is evidence of a reachable business contact on a public website — such as an email address, phone number, or social profile — discovered before or as part of unlocking a lead.
Email Discovery
Email discovery is the process of finding publicly listed business email addresses on company websites so sales and GTM teams can start lawful B2B outreach.
Outreach List
An outreach list is a curated set of unlocked leads prepared for email, phone, or social prospecting — often exported to a CRM or sequencer after filtering by technology stack.
Keep exploring
Browse the full technographic glossary or follow the B2B prospecting playbook to search by stack and unlock leads.