Glossary
What is Marketing Automation?
Marketing automation platforms run email, lifecycle, and campaign workflows — tools like HubSpot or Klaviyo — and appear as technographic signals on many B2B and ecommerce sites.
Quick definition
Marketing automation platforms run email, lifecycle, and campaign workflows — tools like HubSpot or Klaviyo — and appear as technographic signals on many B2B and ecommerce sites.
Selling into an existing stack
If you complement HubSpot or Klaviyo, filtering for those technologies surfaces accounts already fluent in marketing automation workflows.
Related terms
Technographics
Technographics are data describing the software, platforms, and digital tools a company uses — especially those detectable on public websites — used to segment markets and prioritize B2B outreach.
Technology Filter
A technology filter restricts search results to companies whose websites show one or more selected technologies, such as Shopify, React, or HubSpot.
Outreach List
An outreach list is a curated set of unlocked leads prepared for email, phone, or social prospecting — often exported to a CRM or sequencer after filtering by technology stack.
Keep exploring
Browse the full technographic glossary or follow the B2B prospecting playbook to search by stack and unlock leads.