Glossary
What are Firmographics?
Firmographics are descriptive attributes of a company — such as industry, size, revenue, or location — used to segment B2B markets and score account fit.
Quick definition
Firmographics are descriptive attributes of a company — such as industry, size, revenue, or location — used to segment B2B markets and score account fit.
Firmographics vs technographics
Firmographics describe who the company is. Technographics describe what software and platforms the company runs. ProspecStack emphasizes technographic discovery so outreach can reference live stack signals.
Related terms
Technographics
Technographics are data describing the software, platforms, and digital tools a company uses — especially those detectable on public websites — used to segment markets and prioritize B2B outreach.
Ideal Customer Profile
An ideal customer profile (ICP) is an evidence-based description of the type of customer or B2B account most likely to gain substantial value from an offering and deliver strong acquisition, retention, expansion, and service economics for the seller.
B2B Lead
A B2B lead is a business account or contact that may become a customer for a product or service sold to other organizations, typically identified through firmographic, technographic, or intent signals.
Keep exploring
Browse the full technographic glossary or follow the B2B prospecting playbook to search by stack and unlock leads.