Glossary
What is a B2B Lead?
A B2B lead is a business account or contact that may become a customer for a product or service sold to other organizations, typically identified through firmographic, technographic, or intent signals.
Quick definition
A B2B lead is a business account or contact that may become a customer for a product or service sold to other organizations, typically identified through firmographic, technographic, or intent signals.
Technographic B2B leads
ProspecStack focuses on B2B leads discovered from public website technology signals and contact data, so outreach can reference tools the company already uses.
Related terms
Lead
A lead is a person, company, or account identified as a possible customer because it matches basic targeting criteria or has shown a relevant signal, but has not yet been fully qualified as a sales opportunity.
Technographics
Technographics are data describing the software, platforms, and digital tools a company uses — especially those detectable on public websites — used to segment markets and prioritize B2B outreach.
Ideal Customer Profile
An ideal customer profile (ICP) is an evidence-based description of the type of customer or B2B account most likely to gain substantial value from an offering and deliver strong acquisition, retention, expansion, and service economics for the seller.
Keep exploring
Browse the full technographic glossary or follow the B2B prospecting playbook to search by stack and unlock leads.