Glossary
What is an Ecommerce Platform?
An ecommerce platform is software that powers online storefronts and checkout — such as Shopify or WooCommerce — and is a frequent technographic filter for agencies and commerce SaaS vendors.
Quick definition
An ecommerce platform is software that powers online storefronts and checkout — such as Shopify or WooCommerce — and is a frequent technographic filter for agencies and commerce SaaS vendors.
Why platforms matter
If your product or service integrates with Shopify, finding Shopify storefronts first is more efficient than broad cold outreach.
Related terms
CMS
A content management system (CMS) is software used to create and manage website content — such as WordPress, Webflow, or Shopify’s storefront tooling — and is a common technographic targeting dimension.
Technographics
Technographics are data describing the software, platforms, and digital tools a company uses — especially those detectable on public websites — used to segment markets and prioritize B2B outreach.
Technology Filter
A technology filter restricts search results to companies whose websites show one or more selected technologies, such as Shopify, React, or HubSpot.
Keep exploring
Browse the full technographic glossary or follow the B2B prospecting playbook to search by stack and unlock leads.