Glossary
What is a CMS?
A content management system (CMS) is software used to create and manage website content — such as WordPress, Webflow, or Shopify’s storefront tooling — and is a common technographic targeting dimension.
Quick definition
A content management system (CMS) is software used to create and manage website content — such as WordPress, Webflow, or Shopify’s storefront tooling — and is a common technographic targeting dimension.
CMS as a targeting signal
Agencies often sell to merchants on a specific CMS or commerce platform. Filtering by CMS technologies focuses outreach on accounts that already match delivery capabilities.
Related terms
Technographics
Technographics are data describing the software, platforms, and digital tools a company uses — especially those detectable on public websites — used to segment markets and prioritize B2B outreach.
Technology Signal
A technology signal is evidence that a website uses a particular product, library, CMS, analytics tool, or platform — inferred from public page assets, scripts, headers, or other crawlable markers.
Ecommerce Platform
An ecommerce platform is software that powers online storefronts and checkout — such as Shopify or WooCommerce — and is a frequent technographic filter for agencies and commerce SaaS vendors.
Keep exploring
Browse the full technographic glossary or follow the B2B prospecting playbook to search by stack and unlock leads.