Glossary
What is Pay Per Lead Pricing?
Pay-per-lead pricing charges only when a specific lead is unlocked or delivered, rather than requiring a flat subscription for search access.
Quick definition
Pay-per-lead pricing charges only when a specific lead is unlocked or delivered, rather than requiring a flat subscription for search access.
Search free, unlock to pay
Browse technographic results without spending. One token unlocks one lead at 10¢, so cost scales with the accounts you actually pursue.
Related terms
Token
A ProspecStack token is a prepaid unlock credit. One token unlocks one lead, revealing the full domain, site details, and contact data for that account.
Lead Unlock
A lead unlock spends one token to reveal the full domain, site details, and contact information for a single search result that was previously masked or partially hidden.
Token Pack
A token pack is a one-time purchase of multiple unlock tokens — for example 100 tokens for $10 — so teams can unlock leads on demand without a subscription.
Keep exploring
Browse the full technographic glossary or follow the B2B prospecting playbook to search by stack and unlock leads.